Privacy Policy

Last updated: July 2026

Understand the Machine ("we," "our," or "us") is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights regarding your data.

Information We Collect

Information you provide

  • Email address — when you subscribe to our newsletter or download a guide
  • Quiz responses — anonymous, used only to personalize your results

Information collected automatically

  • Analytics data — we use Google Analytics 4 to understand how visitors use our site. This includes pages visited, time on site, device type, and approximate location (country/region). We do not collect or store personally identifiable information through analytics.
  • Cookies — we use only essential cookies required for site functionality and analytics. We do not use advertising or tracking cookies.

How We Use Your Information

  • To send you our newsletter and guide updates (email only)
  • To improve our content based on aggregate usage patterns
  • To measure the effectiveness of our educational mission

We do not sell, rent, or share your personal information with third parties for marketing purposes. Ever.

Third-Party Services

Your Rights

You have the right to:

  • Unsubscribe from our newsletter at any time (every email has a one-click unsubscribe link)
  • Request a copy of any personal data we hold about you
  • Request deletion of your personal data
  • Opt out of analytics tracking by using browser settings or ad-blocker extensions

Data Retention

We retain your email address for as long as you are subscribed to our newsletter. If you unsubscribe, we remove your email from our active list within 30 days. Analytics data is retained in aggregate form and cannot be used to identify individuals.

Children's Privacy

Our website is designed for general audiences. We do not knowingly collect personal information from children under 13. Our educational content about AI is suitable for all ages, but newsletter signups require users to be 13 or older.

Changes to This Policy

We may update this privacy policy from time to time. We will notify newsletter subscribers of any material changes. The "last updated" date at the top of this page indicates when the policy was last revised.

Contact Us

If you have questions about this privacy policy or your personal data, contact us athello@aiplainly.org.